“Game Changing” Way to Increase Revenue for Supplement Makers

Supplements are Big BusinessThe Headline: ‘Game changing’ economic report: Supplements could save billions of dollars in health care costs

The Reality: A website – Nutraingredients-usa.com with Breaking News on Supplements & Nutrition – is letting you know about the fantastic study done by the Council for Responsible Nutrition (CRN) Foundation on the wonderful impact of supplements on chronic diseases and healthcare costs. What is the CRN Foundation?

A charitable 501(c)(3) foundation of the dietary supplement industry that provides consumers with information about responsible use of dietary supplements, and provides researchers and healthcare practitioners with education on the proper role of supplements in a healthy lifestyle.

The CRN promotes itself as “The Science Behind the Supplements.”

The ‘game changer’ here is to get consumers to spend their dollars on supplements on the chance that doing so will save billions of dollars on healthcare costs.

The sad fact is that the majority of our healthcare costs – 75% according to this study – go to treating chronic diseases, while very little – 3% – is spent on prevention.

However, shifting some of that 75% to paying for supplements is not the answer – or a game changer. The answer is found by changing people’s lifestyles. Eating a whole foods, plant-based diet; exercising and reducing stress.

These have been shown to reduce chronic illnesses like heart disease, Type 2 diabetes, stroke, Alzheimer’s and more.

Read Dr. Colin Campbell’s book Whole: Rethinking the Science of Nutrition to get another perspective. He argues that the reductionist mindset in nutrition and science keeps us from looking at the whole body and the way our food interacts with it. Trying to reduce whole foods to supplements to target one certain aspect of nutrition or disease is not a ‘game changer,’ it is a dead end.


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